Libérate de la manta
A POS campaign for pharmacies
Under the umbrella of a wide range of OTC products for the different symptoms of cold and flu, DHM created a “Free yourself from the blanket” concept, a common element to the feeling of illness.
Depending on the type of product, the blanket took one form or another to give more emphasis to the benefit of the product, creating a friendly campaign close to the final consumer.
Libérate de la manta
A POS campaign for pharmacies
Under the umbrella of a wide range of OTC products for the different symptoms of cold and flu, DHM created a “Free yourself from the blanket” concept, a common element to the feeling of illness.
Depending on the type of product, the blanket took one form or another to give more emphasis to the benefit of the product, creating a friendly campaign close to the final consumer.
Under the umbrella of a wide range of OTC products for the different symptoms of cold and flu, DHM created a “Free yourself from the blanket” concept, a common element to the feeling of illness.
Depending on the type of product, the blanket took one form or another to give more emphasis to the benefit of the product, creating a friendly campaign close to the final consumer.